EQUAL EMPLOYMENT OPPORTUNITY PROGRAM OF KWNE AND KMKX

Report of August 1, 2008

Broadcasting Corporation of Mendocino County, Employer

Policy:  It is the policy and employment practice of our company to make employment decisions with absolutely no discrimination as to race, sex, age or other labeling influences.  Recruitment and dissemination of job opening information is performed to maximize the prospect of educating and attracting a broad variety of applicants with particular attention given exposure to women and minorities.

This employer is in the small market category and employs eight full time people. 

Vacancies:  One full time employee (sales person) was separated and no new full time hires occurred in the past 12 months.  A part time worker is now occasionally employed hourly when needed in our office. 

Recruitment:  There were no recruitment activities as the company is deemed fully staffed.

Outreach Efforts (program menu item fulfillment:  Management and Staff took part in these activities during the past 12 months:

Station Manager broadened his liaison  efforts with Ukiah High School;
        An effort is underway by counselors, journalism and student activity faculty to recruit one or more students to intern with our stations this fall.
        Station Manager continues to be available to discuss our industry and employment characteristics with students from the High Schools or the local college.

Station Manager serves in Ukiah Main Street Program to identify potential new enterprises, educate the employment base and offer consulting in advertising and marketing aspects of business formation.

Station management has elected to support and encourage interest in performing arts in the community as an effective avenue to attracting youth to broadcast employment. It is clear that many who are talented in the performing arts find their way into broadcasting and youth, women and minorities are attracted to various performing arts activities in our communities. 

Station Manager coordinates continuing support for School of  Performing Art and Cultural Education (SPACE) through free advertising, fund raising  and acknowledgement every month with estimated value of $8,000.

News Director was again a guest lecturer at Mendocino College Entrepreneurial Business Class on the subject of the marketing and advertising and business and career fields.  This class is targeted by the college to attract and advance women and minorities and better than half of attendees are women.  

News Director Spoke to a Ukiah High School special class on preparing for entering the working world.   This program was initialized through the Mendocino County Employers Council and stressed aspects of approaching employers and interviewing including grammar, appearance, etiquette and communication skills.  It was structured to attract minorities and more than half the young attendees were minorities.

 Program Director produces a weekly interview series on KWNE which during the past year featured many performing arts subjects (See public file “Wine Barrel“) including:
SPACE Scholarships program for underprivileged. 
The Ukiah Symphony Orchestra
Mendocino College Visual and Performing Arts including their class on Recording Arts and Recording Technology, their theater presentations and music performances.
 Ukiah Playhouse Theater Company’ Heritage and Jazz Music Celebration
Mendocino College Artist in Residence Program supported by Rowland Musical Instrument Demonstration Road Show. 

KWNE and KMKX provided free advertising to Mendocino College production of “Grease”.
Willits Community Theater productions received free advertising and promotion  on our stations.

Public Service Director creates and KWNE airs the weekly hour-long local music program “Home Grown Tones” which nurtures local bands and music artists. 

Public Service Director helped organize and stage and served as host of Ukiah Idol in August 2006 promoting local talent.

KWNE and KMKX are one of three “Major Sponsors”  of The Ukiah Symphony Orchestra…four concerts annually.

KWNE and KMKX are one of three “Major Presenter Sponsors” of the Sundays in the Park” free summer concert series and KWNE has been so since its inception 14 years ago…six concerts June-September.

KWNE and KMKX grant free advertising to Community Concert Association of Ukiah with visiting world class artist who often volunteer coaching at the local high schools.  

Leadership Mendocino, a select study group seeking to understand and advance our county,  regularly visit our studios to learn about radio and people who work in it.