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EQUAL EMPLOYMENT OPPORTUNITY PROGRAM OF KWNE AND KMKX

Report of August 1, 2010

Broadcasting Corporation of Mendocino County, Employer

Policy: It is the policy and employment practice of our company to make employment decisions with absolutely no discrimination as to race, sex, age or other labeling influences. Recruitment and dissemination of job opening information is performed to maximize the prospect of educating and attracting a broad variety of applicants with particular attention given exposure to women and minorities.

This employer is in the small market category and employs eight full time people.

Vacancies: One full time employee (sales person) was separated and no new full time hires occurred in the past 12 months. A part time worker is now occasionally employed hourly when needed in our office.

Recruitment: There were no recruitment activities as the company is deemed fully staffed.

Outreach Efforts (program menu item fulfillment: Management and Staff took part in these activities during the past 12 months:

Station Manager broadened his liaison efforts with Ukiah High School;
An effort is underway by counselors, journalism and student activity faculty to recruit one or more students to intern with our stations this fall. Station Manager continues to be available to discuss our industry and employment characteristics with students from the High Schools or the local college.

Station Manager serves in Ukiah Main Street Program to identify potential new enterprises, educate the employment base and offer consulting in advertising and marketing aspects of business formation.

Station management has elected to support and encourage interest in performing arts in the community as an effective avenue to attracting youth to broadcast employment. It is clear that many who are talented in the performing arts find their way into broadcasting and youth, women and minorities are attracted to various performing arts activities in our communities.

Station Manager coordinates continuing support for School of Performing Art and Cultural Education (SPACE) through free advertising, fund raising and acknowledgement every month with estimated value of $8,000.

News Director was a guest lecturer at Mendocino College Entrepreneurial Business Class on the subject of the marketing and advertising and business and career fields. This class is targeted by the college to attract and advance women and minorities and better than half of attendees are women.

News Director Spoke to a Ukiah High School special class on preparing for entering the working world. This program was initialized through the Mendocino County Employers Council and stressed aspects of approaching employers and interviewing including grammar, appearance, etiquette and communication skills. It was structured to attract minorities and more than half the young attendees were minorities.

Public Service Director did a Radio Presentation for the After School Class at Baechtel Grove School in Willits on May 22nd 2009.

Public Service Director hosted and helped with organization of Ukiah Idol, presented by Ukiah Civic Light Opera, which encourages performing arts in the community in August of 2009

Office Manager continues to serve as board chair of North Coast Energy Services. And as such has provided outreach through on-air commercials and features on “The Wine Barrel” for low income and elderly individuals to obtain free weatherization and solar panel installation for their homes along with energy conservation education.

Program Director promotes local organizations weekly on KWNE’s “Wine Barrel” providing organizations and events with time on the air to promote events and items of interest to the public.

KWNE and KMKX are a presenting sponsor of the annual Rising Stars event which promotes local music and raises funds for Boys and Girls Club of Ukiah and provides access to young and varied young people.

KWNE and KMKX provided free advertising to Mendocino College productions..
Willits Community Theater productions received free advertising and promotion on our stations.

KWNE and KMKX are one of three “Major Sponsors” of The Ukiah Symphony Orchestra…four concerts annually.

KWNE and KMKX are one of three “Major Presenter Sponsors” of the Sundays in the Park” free summer concert series and KWNE has been so since its inception 14 years ago…six concerts June-September.

KWNE and KMKX grant free advertising to Community Concert Association of Ukiah with visiting world class artist who often volunteer coaching at the local high schools.

Leadership Mendocino, a select study group seeking to understand and advance our county, regularly visit our studios to learn about radio and people who work in it.

KWNE and KMKX promoted School of Performing Art and Cultural Education (SPACE), Ukiah Symphony Association, Ukiah Players Theatre, City of Ukiah “Sundays in the Park” series, and Willits Community Theatre through free advertising, fund raising and acknowledgement.