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Advertising
MAX plays highly popular music that was not previously available on the air in
Mendocino and Lake Counties.
So many people who were not radio listeners now have become highly loyal to MAX’s big name classic and adult rock
repertoire. Many of these fans were just not reachable by advertisers before. About 60% can be expected to be men.
And because there are so many songs in MAX’s library, the station gets tuned in for long hours in many business
and work places. The sound is Music Intensive with few interruptions so MAX can deliver voiced commercial announcements
with effectiveness and impact. Broadcasting from the highest peak in the area at 6,000 feet, MAX reaches a huge
geographic service area and captures a highly mobile audience. As sister station to K-Wine, MAX shares the local
most professional marketing and creative staff available to help advertisers develop effective and efficient campaigns
to move products and services.
Demographic
Graphs for Lake & Mendocino County (1996 Census)
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