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Time Spent Listening (a) see footnote |
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Time Spent Listening (a) see footnote |
|
Group |
Total Weekday Average |
Total Week Average |
Total Weekend Average |
| Persons 12+ |
3:18 |
22:15 |
5:45 |
| Teens 12-17 |
2:06 |
15:45 |
5:15 |
| Adults 18+ |
3:27 |
23:00 |
5:45 |
|
Women |
Average |
Average |
Average |
Men |
Average |
Average |
Average |
|
| 18+ |
3:21 |
22:30 |
5:45 |
18+ |
3:36 |
23:45 |
5:45 |
|
| 18-34 |
3:30 |
23:00 |
5:30 |
18-34 |
3:42 |
24:15 |
5:45 |
|
| 25-54 |
3:21 |
22:30 |
5:30 |
25-54 |
3:45 |
24:30 |
5:45 |
|
| 35-64 |
3:21 |
22:15 |
5:30 |
35-64 |
3:36 |
23:45 |
5:45 |
|
| 65+ |
3:18 |
23:00 |
6:30 |
65+ |
3:09 |
21:30 |
5:45 |
(a) Source: Spring 1996 Arbitron National Database Time Spent Listening Estimates Monday-Sunday 6AM-Midnight , Average Weekday (Mon.-Fri.) 6AM-Midnight and Saturday-Sunday 6AM-Midnight. Based on Arbitron's 94 Continuous Measurement Markets.
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