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Every Day Television Viewers
Listen to Radio...A Lot

(a) see footnote


Every Day Television Viewers
Listen to Radio...A Lot

(Monday-Sunday, 7pm-MID

               
   

ADULTS 18+

WOMEN 18+

MEN 18+

               
   

TV

RADIO

TV

RADIO

TV

RADIO

Very Light  

0:30

2:32

0:30

2:31

0:30

2:32

Light  

1:30

2:51

1:30

3:08

1:29

2:35

Moderate  

3:11

2:53

3:04

2:46

3:19

3:01

Heavy  

5:19

2:56

4:58

3:08

5:38

2:44

Very Heavy  

10:03

3:12

9:28

3:32

10:35

2:54

               

(a)Source: Special Tabulation for RAB by Simmons Market Research Bureau,Spring 1996


Radio Listening Is Strong
During TV's Prime Time

(Monday-Sunday, 7pm-MID)

(b) see footnote

     

PERSONS

TEENS

ADULTS 18+

12+ = 65.0%

12-17 = 65.0%

18+ = 65.0%

  18+ 18-34 25-54 35-64 65+
WOMEN 61.5 74.7 66.8 61.5 35.7
MEN 64.1 74.5 66.8 62.1 42.5
           

(b)Source: RADAR ® 53, Spring 1996 © copyright Statistical Research, Inc.

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