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Radio Boosts A TV Campaign (a) see footnote |
| Advertising |
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Radio Boosts A TV Campaign (a) see footnote |
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Radio Boosts A TV Campaign |
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Three out of four consumers who watch your television spot will replay the visual image mentally when they hear the audio portion in your corresponding Radio commercial. Pictures (images) seen on television can be transferred to a consumer's mind through Radio. By incorporating similar audio tracks in both television and Radio commercials, advertisers can use Radio effectively to transfer the visual images from their TV ads into the minds of consumers. Radio creates a synergy with television that can work for virtually any advertiser or agency. Radio keeps images fresh and top-of-mind. It increases product awareness...and by developing a campaign that combines Radio with the visual aspects of television, advertisers can enhance their overall strategy and market position. |
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(a)Source: Imagery Transfer Study, © Copyright Statistical Research, Inc., 1993 |
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