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Average Daily Reach (a) see footnote |
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|
Average Daily Reach (a) see footnote |
|
Persons 12+ 76.5% |
Teens 12-17 79.5% |
Adults 18+ 76.1% |
|
Women 18+ 74.4% |
Men 18+ 78.0% |
| 18-34 78.2% |
18-34 80.5% |
| 25-54 78.1% |
25-54 81.0% |
| 35-64 76.5% |
35-64 79.4% |
| 65+ 61.2% |
65+ 65.5% |
(a) Source: RADAR ® 53, Spring 1996, © Copyright Statistical Research, Inc.
"We like the flexibility Radio has to offer as well as its ability to pinpoint and target individual markets."
Ted Ward, V.P. of Marketing/GEICO.
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