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Radio Reaches Customers Right Up To The Time Of Purchases (a) see footnote |
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Radio Reaches Customers Right Up To The Time Of Purchases (a) see footnote |
| The closer a selling message can get to the cash register, the better its chance of actually influencing the purchase. Radio's strengths pay you important dividends, because more consumers are reached by Radio than any other major medium within an hour of making their largest purchase of the day. |
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Percent Of Shoppers Reached By Medium |
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Average Weekday Share Of Time Spent With Each Medium (6am-6pm, Mon.-Fri.) |
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(A) Source: Media Targeting 2000: The Arbitron/RAB Consumer Study, 1995 |
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