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Automobile Owners (a) see footnote |
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Automobile Owners (a) see footnote |
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Automobile Owners |
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Current Car Leasers |
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(a)Source: Media Targeting 2000: The Arbitron/RAB Consumer Study, 1995 |
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Car Buyers Listen to Radio |
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Weekly Reach Among Adults 18+ Who... |
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(b)see footnote |
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| Purchased a new car/truck/van in the past 12 months | 82.5% |
| Purchased a new domestic car in the past 12 months | 81.1% |
| Purchased a new foreign car in the past 12 months | 86.5% |
| Purchased a new car with $15,000+ list/sticker price | 82.6% |
| Own a car that was purchased new | 81.7% |
| Own a car that was purchased used | 80.7% |
| Personally lease any car | 80.3% |
| Own a compact pickup | 79.8% |
| Own a full-size pickup | 82.1% |
| Own a mini van | 86.8% |
| Own a full size van | 83.0% |
| Own a sport ulitlity van | 88.8% |
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(b)Source: Simmons, Spring 1996 |
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